(Brandon Sun,13 June) It's a funny thing how industries that are in trouble invariably take out full-page ads in the newspapers to proclaim their virtue in search of public approval. Such is the case with Saturday's ad by the Manitoba Pork Council featuring chairman George Mathison. Chairman Mathison, referring to the "red tape reductions" proposed by the province, emphatically proclaims that "None of the proposed changes will lower environmental standards." Come now, George - that really is a bit of a stretch.