SETUP: A few months ago, the Government of Manitoba invited input from the public on a proposal to expand production of protein-rich food, whether plant or animal-based, in this province. It claims, meeting this fast-growing global demand offers much bigger opportunities than those which have existed before, for both farmers and investors. The province has embarked on a massive expansion of its industrial pork industry by relaxing both health and environmental regulations and obviously hopes through this new initiative, to make it even bigger. In this in-depth article, long-time farm activist and livestock producer, Ruth Pryzer, offers many valuable insights into why this all needs to be taken with several grains of salt. l.p.